Canadian Plastics

Price tag to lure DaimlerChrysler project to Windsor keeps rising

Media reports over the last few weeks have quoted figures ranging from $200 million to $400 million as the magic nu...

February 10, 2003   Canadian Plastics

Media reports over the last few weeks have quoted figures ranging from $200 million to $400 million as the magic number of tax-payer dollars that will convince DaimlerChrysler to build a new auto factory in Windsor, ON.
Dieter Zetsche, president and CEO of the Chrysler Group, met with Ontario Premier Ernie Eves in January. Since then, various federal and provincial ministers have expressed unwillingness to offer cash incentives, but have voiced support for training and infrastructure proposals.
The billion-dollar factory is expected to operational in time to manufacture the Dodge M80 pickup for a 2005 release.
The latest salvo in the publicity battle for funding comes from DaimlerChrysler, which released results of a survey showing that over 60% of Ontario residents polled support government financial backing for the project. In presenting facts to respondents, the survey stated that 2500 jobs will be created by the new facility,
In addition to the high-profile negotiating for government incentives, the proposed factory is notable for its high level of supplier involvement.
The National Post reported January 31st that under the DaimlerChrysler proposal, suppliers would own and operate body and paint shops, and build key components, such as the chassis. DaimlerChrysler would be responsible for final assembly, trim and final inspection. Magna International has submitted a bid to participate in the new project.


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