New Sony wireless headphones made with recycled plastic
Canadian Plastics
Materials Recycling SustainabilityParts of the body and case of LinkBuds S in the new 'Earth Blue' colour are made from recycled water bottle materials to create a marble pattern.
The new Sony LinkBuds S in Earth Blue. Photo Credit: Sony Electronics Inc.
Sony Electronics Inc. is using recycled water bottle materials to help create its new LinkBuds S noise canceling wireless headphones, which are also available in a new colour variation.
Following the white, black, and ecru colour versions that have been available since May 2022, a new colour, called “Earth Blue,” has been added to the line-up, created using recycled water bottle materials. Multi-point connection is also being brought to LinkBuds and LinkBuds S for seamless connection between devices will be available. Additionally, a new model “LinkBuds UC for Microsoft Teams” will be released with new features that are compatible with Microsoft Teams.
Parts of the body and case of LinkBuds S in Earth Blue are made from recycled plastic from water bottles, which Sony officials say creates a unique, one-of-a-kind marble pattern. It was originally developed by Sony in pursuit of a new design expression with the aim of expanding the potential use of recycled materials.
In addition to the “Earth Blue” model, the entire LinkBuds series also comes with plastic-free packaging (excluding coating and adhesive materials) and the headphones are made with recycled materials from automobile parts.
LinkBuds S “Earth Blue” is an initiative in support of Sony Group’s “Road to Zero.” Sony Group’s long-term environmental plan “Road to Zero” aims to reduce our environmental footprint to zero by 2050. As part of this, Sony established the “Green Management 2025” environmental medium-term targets that took effect in the fiscal year 2021 and will run through the end of the fiscal year 2025. It aims to accelerate efforts such as the introduction of recycled plastics, the reduction of product power consumption, the elimination of plastic from the packaging of newly designed small products, and the introduction of renewable energy.
The annual production of plastic has increased approximately 20 times over the past 50 years, Sony said, while the amount of plastic recycled has remained at approximately 9 per cent. At the time of LinkBuds S “Earth Blue” launch, Sony will become a partner and donate US$500,000 to international NGO Conservation International.
