Pouches help breakfast foods stand out
Vancouver, B.C.-based entrepreneur Marsha Simons was looking for packaging that would stand on its own merits, both literally and figuratively. The founder of Sisters Secret -- a company that makes re...
Vancouver, B.C.-based entrepreneur Marsha Simons was looking for packaging that would stand on its own merits, both literally and figuratively. The founder of Sisters Secret — a company that makes ready-to-bake and ready-to-serve breakfast foods — wanted a package that could withstand the rigors of being unpacked and stocked in stores, provide excellent air barrier protection, and create a strong shelf presence. Simons opted for a multilayer stand-up pouch, sourced from local supplier Taipak Converting Ltd. Taipak also did the rotogravure printing, laminating and pouchmaking.
“We wanted something that would sit on the shelf and command some attention, and stay where it was put as well,” explained Simons.
To give the pouch a more finished and elegant look, Simons opted for a matte finish polypropylene exterior. “I think [the matte finish] is the most important part of the pouch,” noted Taipak sales manager Joey Lin. “You want it to look organic and friendly.” Sisters Secret won a silver award in the NPC’s flexible packaging category.
Taipak Enterprises Ltd. (New Westminster, B.C.);