Canadian Plastics

Toronto’s Spin Master buys Etch A Sketch

February 15, 2016   Canadian Plastics

Canadian toy maker Spin Master Ltd. is buying the famous Etch A Sketch and Doodle Sketch brands from The Ohio Art Company.

The financial terms of the deal have not been released.

The famed Etch A Sketch toy.

The famed Etch A Sketch toy.

“We are always open to exploring new relationships and part of our success is seeing potential that others might overlook,” said Ben Gadbois, president and COO of Toronto-based Spin Master. “Etch A Sketch and Doodle Sketch have a long and trusted history with consumers and we’re proud to add them to our portfolio.”

The Etch A Sketch was created by a French inventor, and the brand was produced or owned by Ohio Art since 1960, when it bought the rights for $25,000.

In a statement, Ohio Art’s president Martin Killgallon said the firm plans to focus more on metal lithography, the technology on which it was founded.

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