Canadian Plastics

New business name for Dow Wire & Cable

In a move intended to give the company amore representative brand, Dow Wire & Cable is changing its name to Dow Electrical & Telecommunications.

August 7, 2011   Canadian Plastics

In a move intended to give the company amore representative brand, Dow Wire & Cable is changing its name to Dow Electrical & Telecommunications.

According to Dow, the change is designed to move the company beyond technology and materials for wire and cable jacketing, insulation, semiconductive and specialty compounds for the power and telecommunications markets. Recent advances in bio-based chemistry have enabled the business unit to play a larger role in personal electronics, appliance, transportation, and building and construction markets, the company said.

“Electricity and electrical components are a common denominator across all power and telecommunications resources. After six decades serving these important markets, the time is right to leverage the Dow portfolio in an even wider capacity to bring new technology and products to market,” said Tim Laughlin, general manager, Dow Electrical & Telecommunications. “Beyond this organic growth, we also are exploring several potential alliances with companies whose products and experience enhance or complement our own.”

The company remains headquartered in Houston, Tex.


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