SPI changes its name to Plastics Industry Association

The U.S.-based Society of the Plastics Industry Inc., one of the industry’s largest and most influential trade associations, has renamed itself and rebranded itself with a new logo and new look.

The Washington, DC-based organization is now known as the Plastics Industry Association, also known as PLASTICS for short.

According to William Carteaux, the organization’s president and CEO, dropping the familiar “SPI” acronym in favour of the new name reflects the group’s desire to better represent the size and importance of the industry. “To continue to drive the industry forward for decades to come, our board of directors made a decision to evolve our purpose-driven organization,” Carteaux said. “We’re not a society; we’re an association that helps to shape the future of the industry. Our new identity as the Plastics Industry Association reflects the way forward.”

The association also unveiled a new logo, designed to reflect the six facets of the plastics industry supply chain, including brand owners, equipment manufacturers, material suppliers, moldmakers, processors, and recyclers. Along with the new logo, the association also added its new, and first-ever tagline: “Better Industry. Better World.”

“Our member-driven organization will continue to help the industry grow while promoting new technology through our trade shows and conferences,” said Jim Murphy, chair of the Plastics Industry Association’s Board of Directors and president and CEO of extrusion equipment maker Davis Standard LLC. “At the same time, we’re going to work to evolve the way people think about plastics.”