Hilex Poly announces name change and new brand structure

U.S.-based plastic bag making giant Hilex Poly has changed the name of its portfolio of branded product lines.

As of Nov. 3, the lines began operating under the new name Novolex, a change that includes Hilex Poly; Duro Bag; Fortune Plastics, and Novolex Custom Film and Bag.

“Novolex’s mission is to continue a tradition of leadership established by our historic brands in the areas of packaging choice, customer service, manufacturing innovation, quality and sustainability,” said company chairman and CEO Stan Bikulege in a statement. “The change signifies a number of great companies coming together under a new name focused on delivering value to our customers, suppliers and employees through broader product categories and markets.”

Hilex Poly is headquartered in Hartsville, N.C.

The Hilex Poly brand includes a portfolio ranging from grocery, retail, and food service checkout systems. The Duro Bag brand of products represents an industry leading portfolio of grocery bags, handle bags, compostable paper lawn and leaf bags, and various specialty bags, including lunch bags, and pharmacy bags. The Fortune Plastics brand of products is a portfolio of bin liners, food grade packaging and other plastics designed for institutional, retail and food service industries. And the Novolex Custom Film and Bag is a manufacturer of stretch hood and banner films under the Accu-Stretch and Accu-Banner tradenames, as well as precision engineered films and roll stock for manufacturing and logistics applications.