Coca-Cola aims for 50 per cent recycled content by 2030

Coca-Cola has announced plans to have its plastic bottles contain an average of 50 per cent recycled content by 2030.

The Atlanta-based beverage giant has said it wants its packaging to be 100 per cent recyclable globally. By 2030, it hopes bottles on average will use 50 per cent recycled content.

Coca-Cola is also trying to create better bottles through strategies like developing plant-based resins and reducing the amount of plastic it uses.

Coca-Cola produces approximately 120 billion bottles a year, and recycled material currently accounts for less than 10 per cent of the company’s plastic bottles, compared to nearly 50 per cent for cans.

“By 2030, for every bottle or can the Coca-Cola system sells globally, we aim to take one back so it has more than one life. The company is investing its marketing dollars and skills behind this 100 percent collection goal to help people understand what, how and where to recycle,” the company said in a statement. “We will support collection of packaging across the industry, including bottles and cans from other companies.”

Coca-Cola said it will work with the Ellen MacArthur Foundation, the Ocean Conservancy/Trash Free Seas Alliance and the World Wildlife Fund.