Canadian beauty product maker partners with TerraCycle to turn PET waste into playgrounds

Garnier Canada, a brand owned by personal care and beauty product maker L’Oreal, has entered into an exclusive partnership with waste recycling expert TerraCycle to recycle PET packaging.

Garnier has agreed to become a sponsor of Trenton, N.J.-based TerraCycle’s so-called “Personal Care and Beauty Brigade”, made up of individuals and organizations that collect and ship post-consumer PET, free of charge, to a TerraCycle facility outside Toronto. The plastic is then recycled into materials for playgrounds that will be built across the U.S.

As a further incentive, Garnier Canada said, the company will contribute two cents per package returned to a school or non-profit of the collector’s choice.

In a press release, Montreal-based Garnier Canada said it expects its partnership in the program to have “significant” results, “considering that personal care and beauty products account for one-third of all landfill waste worldwide.”