Garnier Canada, a brand owned by personal care and beauty product maker L'Oreal, has entered into an exclusive partnership with waste recycling expert TerraCycle to recycle PET packaging.
July 27, 2011 by Canadian Plastics
Garnier Canada, a brand owned by personal care and beauty product maker L’Oreal, has entered into an exclusive partnership with waste recycling expert TerraCycle to recycle PET packaging.
Garnier has agreed to become a sponsor of Trenton, N.J.-based TerraCycle’s so-called “Personal Care and Beauty Brigade”, made up of individuals and organizations that collect and ship post-consumer PET, free of charge, to a TerraCycle facility outside Toronto. The plastic is then recycled into materials for playgrounds that will be built across the U.S.
As a further incentive, Garnier Canada said, the company will contribute two cents per package returned to a school or non-profit of the collector’s choice.
In a press release, Montreal-based Garnier Canada said it expects its partnership in the program to have “significant” results, “considering that personal care and beauty products account for one-third of all landfill waste worldwide.”