Active, intelligent packaging will show fastest growth to 2013: report

Demand for active and intelligent packaging in the food market is projected to increase 11.3 per cent per year to US$590 million in 2013, according to a new study by research firm The Freedonia Group.

The growth will be driven primarily by heightened requirements for longer shelf life for processed foods and packaged fresh foods.

The study, entitled “Active and Intelligent Packaging”, concludes that growth for intelligent packaging will be significantly faster than other packaging types, and will be propelled by robust gains for time-temperature indicators (TTIs) and the emergence of other smart packaging systems offering product differentiation (e.g., color changing labels), traceability or various interactive features at more cost-competitive prices.

“Continued growth for organic foods, in-store prepared foods and other foods containing fewer or no preservatives will propel opportunities for oxygen scavengers as a means of protecting such foods from spoilage,” the report said. “Intelligent packaging will grow the fastest, propelled by time-temperature indicators and other products that offer product differentiation, traceability and interactive features.”

For more information about the study, click on this link.