Washington, DC-based industry organization The American Chemistry Council (ACC) is launching a communications and advertising campaign to amplify recent conclusions from FDA and the European Food Safety Authority (EFSA) stating that BPA is safe as currently used in food-contact materials and other consumer products.
According to a statement, the ACC “believes that it is important to share clear, authoritative statements about BPA safety with consumers and manufacturers.”
“Since last December, EFSA and FDA, two of the most prominent science-based government bodies in the world, have clearly and unequivocally stated that BPA is safe as used in food contact materials and other consumer products,” ACC said. “The ACC’s Polycarbonate/BPA Global Group has launched a communications and advertising campaign to share these scientific conclusions about the safety of BPA.”
The campaign consists of ads that will appear in USA Today, the Wall Street Journal and on a number of consumer, news and health websites. The ads encourage consumers and manufacturers to: “Listen to the Science: Experts Say BPA is Safe,” amplifying what the scientific experts have stated.
BPA is a chemical used in the production of polycarbonate and epoxy resins. The chemical has faced controversy due to studies linking BPA to an array of adverse health effects, including cancer, obesity, abnormal brain development and reproductive problems.
In 2010, Canada became the first jurisdiction in the world to declare BPA a toxic substance. That finding was later reversed, with Health Canada concluding that the current dietary exposure to BPA through food packaging does not pose a health risk to the general population, including newborns and young children.
The full page ACC ad can also be found on the Facts About BPA website.