Canadian Plastics

The “Obama colors”: still hot

His own approval ratings might be in a slide, but the colors associated with U.S. President Barack Obama's wife and daughters remain popular almost two years after his inauguration.If you don't know anything else about contemporary American...

October 1, 2010   Canadian Plastics



His own approval ratings might be in a slide, but the colors associated with U.S. President Barack Obama’s wife and daughters remain popular almost two years after his inauguration.

If you don’t know anything else about contemporary American politics, you probably know that Michelle Obama likes to wear purple. It wasn’t entirely her own idea — the color was everywhere in Paris before she discovered it — but she gave it a definite boost, wearing purple outfits and accents to one Obama campaign event after another throughout 2008. She didn’t wear purple to her husband’s January 2009 inauguration funnily enough, but younger daughter Natasha did. Older daughter Malia wore deep blue to the event, and Michelle herself donned a lemon-colored coat. The result? All three shades — nicknamed the “Obama colors” — got hot, and have stayed hot ever since, filtering down from clothing to beauty and consumer goods. “The ‘Obama colors’ have been strong, important colors in the past year, and will continue to be so throughout 2011,” said Americhem’s Doreen Becker.


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