Molson sends winning message in a bottle
It's the kind of promotion Homer Simpson would love: a beer bottle, a TV screen, and an opportunity to travel to some of the world's biggest sporting events. Beer brewer Molson Canada developed the Mo...
It’s the kind of promotion Homer Simpson would love: a beer bottle, a TV screen, and an opportunity to travel to some of the world’s biggest sporting events. Beer brewer Molson Canada developed the Molson Export video bottle for a promotional giveaway in 2005. The design won a gold award in the rigid/semi-rigid category at this year’s NPC. Although the bottles resemble Molson’s traditional glass bottles, a hidden screen incorporated in the bottle’s design comes to life with a video of a sports scene when the bottle is opened.
“Since we needed access to the inside of the bottle to insert electronics and have a window in the wall of the bottle to view the video, glass was obviously not an option,” said Molson’s packaging materials specialist Sebastien Gagner. “Design wise, the bottle had to sustain the same conditions as regular beer: column strength, vibration, high humidity, low temperature.”
The bottle’s exterior, filler neck, window and unit base are made of acrylic. The internal casing and switch dome are polycarbonate and ABS. And unlike the traditional message in a bottle, development of the video bottle was a little more complicated than rolling up a piece of paper. According to Richard Dupuis of supplier Matco industries Inc. Assembly was split between three suppliers, and engineers were involved in every aspect of the design.
Matco Industries Inc. (Pickering Ont.)