Canadian Plastics

Mega Bloks looks to make bigger splash in Europe (April 01, 2005)

Construction toy maker Mega Bloks Inc. has announced it is planning a major market expansion into Italy and Germany later this year. The announcement coincided with the release of the company's lower...

April 1, 2005   Canadian Plastics



Construction toy maker Mega Bloks Inc. has announced it is planning a major market expansion into Italy and Germany later this year. The announcement coincided with the release of the company’s lower fourth-quarter results. The Montreal-based company’s fourth-quarter profit was $11.5 million, down from $16.3 million a year earlier. Executives attributed the decline to a slump in sales of boys’ toys, higher resin prices and a higher dollar.

Mega Bloks is already selling its product in France, Britain and Spain. Germany represents a construction toy market of $250 million, the world’s second largest after the United States.


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