Major gains made in effort to package beer in PET
As a result of two recent developments, beer drinkers around the world could be seeing more of their favorite beverage sold in PET bottles.Interbrew, a brewery consolidator and distributor based in Be...
As a result of two recent developments, beer drinkers around the world could be seeing more of their favorite beverage sold in PET bottles.
Interbrew, a brewery consolidator and distributor based in Belgium, has introduced the first monolayer, barrier-enhanced PET bottle. The bottle, called Pivopack, will first be introduced to the Russian market for the Klinskoye beer brand. Interbrew is planning to introduce the bottle gradually to other markets as demand for beer in PET increases.
Interbrew partnered with Gruppo Mossi & Ghisolfi, a PET polymer and preform manufacturer, in the development of the PET technology. According to a company release, Pivopack is based on a breakthrough, cost-optimized, single-layer, barrier enhanced resin technology. The bottle has excellent barrier properties, offering superior protection against oxygen and light, while effectively containing carbonation.
The bottle received the full endorsement of the Russian State Institute of Beer Industry. Extensive comparative taste testing by the Institute’s specialists confirmed that beer in Pivopack is of the same quality as beer in glass, and superior to beer in conventional PET.
In another development, the German retailer Aldi has announced it will discontinue selling beer in cans as a result of a new deposit law in Germany. Instead, the company will sell beer in PET bottles. The action will allow the giant discount chain operator to save costs related to the return of cans and win time for the development of a system for returnable packaging.
A spokesman for Amcor PET Packaging says the decision is indicative of growing acceptance of customers for beer in PET bottles.
“We have always been confident that PET is poised to achieve wholesale market penetration for beer packaging,” said Phil Gunning, vice-president sales and marketing, Amcor PET Packaging Europe/Asia.
“The only issue to be resolved has been reconciling the economics of PET versus glass or cans.”
Amcor manufactures a barrier-enhanced PET beer bottle using its patented triple-layer AmGuard technology.