Canadian Plastics

High-impact resin ideal for retail environment

Clear plastic shelf extenders molded from Eastman Chemical Company's EASTAR copolyester GN007 have helped a major supermarket chain achieve additional incremental sales. The shelf extenders, offered b...

March 1, 1999   Canadian Plastics



Clear plastic shelf extenders molded from Eastman Chemical Company’s EASTAR copolyester GN007 have helped a major supermarket chain achieve additional incremental sales. The shelf extenders, offered by Design Productions (Waldwick, NJ) attach to the front of the shelf edge, allowing the supermarket to cross-merchandise related products. The function of the shelf is twofold: convenience and increased impulse buying.

The chain chose GN007 because its high-impact resistance could withstand abuse of a retail environment and its excellent chemical resistance would prevent its sparkling appearance from being marred by contact with oils, acids, salts and other chemicals. Available in clear or custom colors, the shelf extenders have also been used in convenience stores and mass merchandise displays.

Eastman Chemical Company

423/229-3078

(Circle 161)


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