Canadian Plastics

GE Xylex key ingredient in Jamie Oliver Flavour Shaker

Jamie Oliver is no longer just a popular TV chef -- he's following the lead of the likes of Martha Stewart and Delia Smith to become a brand in his own right....

July 1, 2006   Canadian Plastics



Jamie Oliver is no longer just a popular TV chef — he’s following the lead of the likes of Martha Stewart and Delia Smith to become a brand in his own right.

After several successful cookbooks, Oliver’s brand has expanded to include a new kitchen tool, the Flavour Shaker, which is manufactured with GE Plastics’ Xylex polycarbonate (PC)/polyester (PE) resin.

A hard ceramic ball inside the utensil crushes, mixes and extracts flavour from whole spices, and Xylex’s clarity — one of the reasons the resin was selected — allows budding chefs to watch the blending process in action.

Plus, Xylex’s toughness and scratch-resistance ensures the Flavour Shaker will maintain its clarity; the resin will not succumb to the wear and tear caused by the grinding and blending of the spices.

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Not only did Xylex possess the necessary durability, transparency and resistance to heat and staining the Flavour Shaker required, but the material can also be coloured easily enabling Oliver’s suppliers to manufacture variations of the product without too much additional cost.

And users don’t have to worry about safety; Xylex has the approval of both the U.S. Food & Drug Administration and complies with the E.U.’s regulations for food applications.

GE Plastics Canada (Mississauga, Ont.); www.geplastics.com; 905-858-5755


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