Color-Shift Bottle Attracts Consumer Attention

Fiji Blend Inc. was seeking a packaging concept that would immediately draw attention in a crowded field: tanning products. Scott Freeman, Fiji Blend’s chief operating officer, immediately thought of a prototype color effect from Clariant Masterbatches he had seen at a beauty products show in New York.

“I had seen a sample bottle that shimmered like jewels,” said Freeman. “That was what we needed. A package you remembered, two days or two years later. The industry traditionally uses low-end, predominantly dishwasher-brown bottles for their products.”

The Fiji Blend products are packaged in inverted cylinders, i.e. tube- bottles, with a wide-mouth flip/snap cap. The bottles are a bi-layer structure blow molded of HDPE.

They are colored with Clariant’s three-dimensional color flip masterbatches, Spectrachrome. These masterbatches are available in red/gold/orange, blue/green/purple and bronze/gold/green sparkle.

“This effect is exotic, but it runs within conventional processing parameters and cycle times, and does not require special tooling. For Fiji Blend, the let-down ratio ranged between 4 and 6% with an outside layer thickness of 15%,” explains Len Kulka, director of creative development, Clariant Masterbatches.

Clariant Masterbatches 800-265-3773