Canadian Plastics

Acrylic sheet brings people and chocolate together

They say you are what you eat. M&M Chocolates has gone one better; using acrylic manufactured by Cyro Industries, they've now made it possible to resemble what you eat.

July 1, 2008   Canadian Plastics



They say you are what you eat. M&M Chocolates has gone one better; using acrylic manufactured by Cyro Industries, they’ve now made it possible to resemble what you eat.

When M&M’s World New York opened its doors in Times Square last fall, it featured as its centrepiece the so-called “Make-Your-Mix” Colour Mood Analyzer. An interactive display designed to match a visitor’s personality to one of the hundreds of specialty M&Ms’ colours, the Colour Mood Analyzer incorporates the Confetti pattern from the Sterling Collection of Cyro’s Acrylite acrylic sheet.

Equipped with a digital scanning tool, the analyzer scans the participant’s body, projecting their video image onto a large screen. The analyzer then displays the person’s customized M&M’s colour, complete with a descriptive statement about their personality.

The effect was made possible by the reflective metallic-looking properties of the Confetti sheet. “We clamshelled large cylindrical pieces of the Confetti sheet around a large structural column, measuring three feet in diameter, which was covered in a wooden frame,” explained Brian Shafley, managing engineer of the project. “In addition to adhering well to the frame, the acrylic material is also lightweight and can be easily shaped, providing an advantage over alternative materials like prismatic glass lenses, which are difficult to mold.” Cyro Industries (Parsippany, N. J.); www.cyro.com; 800-631-5384


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