CPIA site sponsoring “Great Canadian Shoreline Cleanup”

The Canadian Plastics Industry Association (CPIA) is a site sponsor for this year’s Great Canadian Shoreline Cleanup, an annual event designed to remove shoreline litter, including plastics, from the country’s oceans, lakes, and rivers.

Inaugurated in 1994 as a joint effort between the Vancouver Aquarium and the World Wildlife Fund (WWF), the Great Canadian Shoreline Cleanup has mobilized over 500,000 individuals across Canada; the goal is to remove shoreline litter, preventing animal entanglement, water contamination and dangers for water-based activities such as boating and swimming. Over its history, the program has helped to remove approximately 1.2 million kilograms of shoreline litter – the approximate weight of 259 school buses.

“CPIA is very proud to be a site sponsor of the Great Canadian Shoreline Cleanup” said Carol Hochu, the Toronto-based CPIA’s president and CEO.  “This national conservation effort is a great chance for everyone to get involved and play an important role in keeping our rivers and lakes healthy for our community and the plants and animals that rely on our waters for survival.”

This year, the Vancouver Aquarium and WWF are aiming to have over 64,000 Canadians participate in the Great Canadian Shoreline Cleanup. The event will run from September 21-29, 2013. To register, visit ShorelineCleanup.ca.