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RFID council seeks simple solutions for retailers

Microsoft Canada has formed a new RFID Partner Advisory Council to look at RFID requirements and how to take advant...


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July 9, 2004 by Canadian Plastics

Microsoft Canada has formed a new RFID Partner Advisory Council to look at RFID requirements and how to take advantage of today’s technology to make it easier for Canadian retailers and manufacturers to reduce inventories, improve product availability and track and ship merchandise.
An RFID (radio frequency identification) system consists of an antenna, a transciever and a transponder. The transponder, or RF tag, is electronically coded with unique information. As RFID becomes more common in retail environments for product tracking, manufacturers may move toward incorporating RF tags into their product or its package.
“Microsoft is assembling a wide range of partner support for RFID solutions built with Microsoft.NET connection software,” said Lasha Dekker, director, developer and platform evangelism, Microsoft Canada. “As part of the Canadian RFID Council, Microsoft and the technology partners on board so far plan to address industry needs with RFID solutions that are low-cost, simple to deploy and built on a robust scalable technology stack.”
Partners participating in the Canadian RFID Council include: Bell Canada, HP Canada, T4G Limited, Ship2Save, Cactus Commerce Inc., BearingPoint, RCM Technologies Canada Corp., CapGemini, Texas Instruments, SIRIT Technologies Inc and J.L. Albright Ventures.
Companies looking to find out more about RFID solutions which Microsoft technology partners are creating, Microsoft Canada is also launching the RFID Partner Highlight Web site, at http://msdn.microsoft.ca/RFID/partners.