Mega Bloks enters joint venture with Japanese toymaker
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Construction toy manufacturer Mega Bloks, based in Montreal, is solidifying its global position through a joint dev...
Construction toy manufacturer Mega Bloks, based in Montreal, is solidifying its global position through a joint development and distribution agreement with the world’s third largest toymaker, Bandai Co. Ltd. of Japan.
Under the multi-year agreement, Mega Bloks will cooperate with Bandai on the design and manufacture of construction toys specifically geared to the Japanese market. The distribution agreement also covers other countries in Asia.
"The significance of the opportunity is that it will greatly assist us in broadening and deepening familiarity with the MEGA BLOKS brand in the world’s second largest toy market, Japan, as well as in several other Asian markets where Bandai products enjoy excellent trade and consumer support," said Marc Bertrand, president and CEO of Mega Bloks.
The two companies are contemplating a complete range of construction toys embodying Bandai’s well-known characters, such as Power Rangers, Masked Rider and Anpanman.
Future plans also include distribution by Mega Bloks of selected products in North America and Europe, and other markets outside of Japan and Asia.
Mega Bloks injection molds many of its own components at its facility in Montreal.