European plastics associations launch major campaign
The British Plastics Federation (BPF), PlasticsEurope, and the Packaging and Films Association are set to la...
The British Plastics Federation (BPF), PlasticsEurope, and the Packaging and Films Association are set to launch a major campaign this summer aimed at engaging ministers, MPs, opinion formers, and the general public in a wide ranging debate on plastics and waste management issues.
The UK initiative – called “Plastics 2020” – will be unveiled to MPs in early July, and will feature research from pollsters ComRes which will present new findings on environmental issues. According to a press release, key themes of Plastics 2020 are to be the so-called “four ‘Rs’”: reduce, re-use, recycle, and recover.
The campaign will also include a web site.
“This will be a unique and innovative campaign that we hope will contribute to a better understanding of plastics and what happens after we have used products and put them in the bin,” said Peter Davis, director general of the BPF. “We hope it will encourage a big debate across a wide range of people with different views and perspectives”.