CPIA continues partnership with McGillivray Group
Popular TV host Scott McGillivray to deliver strong, positive messages on vinyl.
In a bid to help improve the perception of plastics among consumers, the Canadian Plastics Industry Association has announced plans to continue its partnership with popular TV personality Scott McGillivray.
In a statement, Toronto-based CPIA said it is entering the second year of its partnership with the McGillivray Group “that will see Scott McGillivray deliver strong positive messages about the many benefits of vinyl building products in 2016.”
McGillivray, host of the home renovation show “Income Property”, will continue to promote the benefits of vinyl via video, articles/blogs, personal appearances and social media throughout 2016, CPIA said.
McGillivray’s application of vinyl products on new episodes of his show, “Income Property: On Vacation”, will be shown on Wednesday nights on HGTV Canada starting March 9 at 10pm.