In an effort to highlight its latest technologies, Husky Injection Molding Systems has kicked-off what it calls a “world tour”: a series of global customer events that will take place throughout the year in the Americas, Europe, the Middle East and Asia Pacific.
“[It’s] is a first-of-its-kind for the injection molding industry, giving current and prospective customers more direct access to Husky’s latest technologies at a local level,” the Bolton, Ont.-based company said in a press release. “The tour will support Husky’s increasing focus on providing targeted solutions to help customers in its core markets reduce variability, improve part cost and increase productivity.”
Husky started the tour in mid-January with a “Beverage Packaging Day” in Korea. The company plans to follow it up with a “Specialty Closures Day” in Europe, a “Beverage Packaging Day” in Latin America, and additional tour events throughout the year for customers in the beverage packaging, food packaging, closures, medical and hot runner markets.
“We are excited about the Husky World Tour 2013 because it will give us a number of ongoing opportunities to showcase our technologies directly to customers throughout the year, while creating a platform for richer, more focused customer interactions,” said Jeff MacDonald, Husky’s vice president of marketing. “In 2012, key industry tradeshows played an important role in helping launch our biggest products and will continue to play a role for us. Having a number of product launches in 2013, this new approach will allow us to introduce our latest technologies as soon as they’re ready.”