Austria-based Engel Holding GmbH has established Wintec, a new subsidiary in China that will produce injection molding machines for the Asian market.
The new production plant for injection molding machines is located in Changzhou, in the industrial province of Jiangsu. The target market is China, but Engel also expects to serve injection molding customers in Southeast Asia, Korea, Taiwan, and India.
Peter Auinger, who has transferred within the Engel Group from Mexico to China, will be the subsidiary's CEO.
"Our goal for Wintec is to appeal to processors looking for relatively standardised machines with a limited range of options," Peter Neumann, CEO of Engel Holding, said in a statement. "This strategic decision allows us to open up a new target group for Engel and strengthen our foothold in Asia at the same time."
According to Schwertberg, Austria-based Engel, Wintec will specialize in serving large commodity applications segment. "The requirements of Asian commodity manufacturers for energy efficiency, precision as well as supplier services have increased sharply over the past years. Local suppliers, however, do not sufficiently meet these requirements," Wintec CEO Peter Auinger said in the statement. "With Wintec we are in an excellent position to achieve this."
Wintec's production plant and service sites will be integrated into the Engel Group's global quality management, but with a completely independent sales and service structure in China. "There is hardly any overlap with the series of Engel," Auinger said. "Until now, commodity manufacturers in Asia have mainly used injection moulding machines from Taiwanese, Korean, and Chinese suppliers. With Wintec, we are developing new target markets."