In a bid to help its members adopt “rapid technology cycles”, the Automotive Parts Manufacturers’ Association (APMA) will unveil an all-Canadian Connected Vehicle Technology Showcase at its upcoming annual conference and exhibition in Windsor, Ont., on June 4-5.
“Connected vehicle technology speaks for itself, pushing the envelope for faster data delivery, interactivity and safety within the entire in-vehicle user experience,” APMA said in a statement. “The connected car movement is driving convergence of automotive and technology ecosystems at an exponential pace…[and the new Showcase] recognizes this as an opportunity to leverage technology advancement that exists in Canada, showcasing the potential of this market convergence in a real world environment.”
The Showcase will be comprised of thirteen companies, amalgamated and integrated into a fully functional, Ontario-assembled Lexus RX350 donated by Toyota Motor Manufacturing Canada.
“APMA’s Connected Vehicle Program is a showcase of where the automotive industry is headed. It is a collaborative effort, providing a seamless experience, without losing sight of technological innovation, safety and overarching connectivity,” said APMA president Steve Rodgers. “Canada has an abundance of advanced technology experts and companies which can lead on the world stage for the next generation of vehicles. This project proves that and represents a ‘mobile’ incubator of evolving connected vehicle technologies to show to potential customers. It is an example of collaboration, advanced technology and ingenuity, all from Canada.”
The APMA conference will be held in Caesars Windsor Conference Centre; the vehicle will be on display in the Exhibition Hall of the Conference and will be available for full demonstrations of the technologies throughout the two days of the conference.
Headquartered in Toronto, APMA is Canada’s national association representing original equipment automotive suppliers. APMA’s members account for approximately 90 per cent of Canada’s automotive component supply and employ over 80,000 workers.